Virtual assistants like Alexa have revolutionized using our home devices and getting information. Alexa is by far the most popular virtual assistant, with 44% of customers deeming it the smartest virtual assistant of them all. This is quite a large percentage, considering how tight the competition is.
Alexa has also provided a platform for websites to compare how well they’re doing against their competitors. The lower your Alexa rank, the better you’re faring against your rival. A higher rank also translates to more Alexa traffic, which means better lead generation.
If you’re looking to lower your Alexa traffic rank, you’ve come to the right place. This blog post will discuss fantastic ways to boost your Alexa ranking and get more visitors to your site.
What Is Alexa Traffic Rank?
The Alexa traffic rank is a system that Amazon Alexa uses to rate websites based on their web traffic. The lower the number, the higher the ranking. If your website has an Alexa traffic rank of 100,000, it’s ranked higher than 99% of all other websites.
To increase your Alexa traffic rank, you need to increase the amount of web traffic that your website receives. This can be done by optimizing your website for search engines, promoting your website on social media, and using Alexa’s own tools to generate more traffic. For instance, Alexa’s Traffic Booster can help you lower your traffic rank even further.
Best Ways to Increase Your Alexa Traffic Rank
Now that we’ve answered the question, “what is Alexa traffic rank?”, let’s move on to how you can increase your Alexa traffic rank. To improve your Alexa rank, you can try the following.
1. Create Original and Engaging Web Content
One of the best ways to increase your Alexa traffic rank is to create original and engaging web content. This will not only help you to attract more visitors to your site but will also keep them coming back for more. Alexa’s Web Content Evaluation tool can help you create informative and interesting content.
To use the Web Content Evaluation tool, simply enter the URL of the page you want to test, and Alexa will analyze it for you. The report will give you a list of things you can improve on, such as adding more images or videos, optimizing your title and meta tags, and improving your website’s overall design.
Another great way to increase your Alexa traffic rank is to share your content on social media. This will help you reach a wider audience and get more people interested in what you have to offer. A social media platform like Facebook has 2.9 billion active monthly users and is a great place to get some much-needed exposure.
Actively posting on social media will increase traffic to your site. This will, in turn, increase your Alexa traffic rank and attract even more visitors. However, ensure you have shareable content that will entice your social media followers.
3. Do Extensive Keyword Research
Another great way to increase your Alexa traffic rank is to do extensive keyword research. This will help you find the right keywords to target and attract more visitors to your site.
A great way to do so is by checking in with what keywords your competitors are using. You can also put yourself in your visitor’s shoes and think of what words they’ll use with Alexa.
Once you find a handful of keywords, you can use them in your content to optimize your site. You can also create a PPC campaign for those specific keywords and watch your site traffic grow and improve your Alexa rank.
4. Adopt the Best SEO Practices
Yet another great way to increase your Alexa traffic rank is through search engine optimization (SEO). SEO is the process of improving your site, so it ranks better on search engine results pages (SERPs). SEO involves practices like optimizing your title and meta tags, using quality backlinks and having engaging content.
When it comes to Alexa traffic ranking, SEO is more than just about improving site visibility. It’s also about improving your site’s interface for potential customers through Alexa.
5. Use the Alexa Rank Widget
If you want to boost your Alexa traffic rank, consider using the Alexa Rank Widget. The Alexa Rank Widget is a handy tool that allows you to display your Alexa ranking on your website. This is a great way to show potential customers that your site is popular and ranked highly on Alexa.
Installing the Alexa Rank widget on your website is a piece of cake. All you have to do is register your site on the Alexa website. After that, copy a piece of code into your site’s source code.
You can find the code for the Alexa Rank Widget on Alexa’s Developer Tools page. Once you’ve installed the widget, simply enter your site’s URL and choose where you want to display it on your site. The Alexa Rank Widget will keep updating itself with your Alexa traffic rank.
6. Improve Your Metadata
To improve your Alexa traffic rank, you need to ensure that your website’s metadata is up to par. Metadata is the information that search engines use to understand what your site is about.
Ensure your site’s title, and meta tags are accurate and descriptive. Also, include relevant keywords to help Alexa understand what your site is about. If you’re not sure how to improve your metadata, Alexa’s Webmaster Tools can give you a hand.
Simply enter your website’s URL into the Site Audit tool, and Alexa will analyze your site’s metadata. The report will give you a list of things you can improve, such as adding more relevant keywords or optimizing your title and meta tags.
7. Get High-Quality Inbound Links
Another great way to increase your Alexa traffic rank is by getting high-quality inbound links. Inbound links are simply links from other websites that link back to yours.
One of the best ways to get inbound links is to create great content that other people will want to link to. You can also submit your site to directories and link back to high-quality websites.
Getting inbound links can be a slow process, but it’s definitely worth it if you want to improve your Alexa traffic rank. Remember, you’ll need authoritative and engaging content to get other sites to link to your site.
8. Keep Updating Your Website
To maintain a high Alexa traffic ranking, you need to keep your website fresh and up-to-date. That means regularly publishing new content, updating old content, and adding new features to your site.
One great way to ensure that your website is always fresh is by setting up an RSS feed. That way, your visitors can always see the latest content you’ve published. You can also set up email alerts to notify subscribers whenever new content is published on your site.
Keeping your website fresh and up-to-date is a great way to maintain high Alexa website traffic.
How Does Alexa Calculate Ranks?
Alexa has to rank millions of websites on its platform. This ranking is based on the average number of unique visitors a site receives every day for the past three months. A lower rank indicates that your website is more popular.
Alexa also looks at other factors when calculating ranks. This includes the number of inbound links, the quality of traffic, and other engagement metrics. Alexa’s ranking algorithm constantly changes and evolves, making it hard to know how it calculates its ranks.
What Are the Benefits of Alexa Rank?
Alexa rank allows websites to reach their target audience and increase conversions. It also gives relevant websites a competitive advantage over shoddy ones. Here are a few benefits of Alexa rank.
Better Advertising Revenue
Advertisers are always looking for websites with high Alexa ranks to place their ads. This is because of the high volume of traffic these sites get. This translates to more opportunities for people to see their ads.
Improved Traffic Estimates
Alexa global traffic rank can help sites estimate how much traffic they receive within a given period. It’s a great way for website owners to know how they stack up against their competition.
Attracts Guest Writers
A good Alexa rank can help you attract top-tier guest writers who can boost your site’s content. This will also attract more visitors to your site.
Improve Your Alexa Traffic Rank Today!
There you have it! These are a few amazing ways to increase your Alexa traffic rank. What are you waiting for? Start implementing these tips and watch your Alexa rank improve in no time.
Sometimes, professional help is necessary to get your site to the place you want it. Talk to us today, and we can help boost your site’s alexa traffic in no time.