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Website Traffic Checker – Estimate & Check Traffic Stats

Updated Sept 3rd 2020

Learn how to use a traffic checker platform to estimate how many visitors a website gets and which keywords are driving the most clicks.

This article will not list every website traffic checker service available, just 6 paid and free checkers that I really like to use for my own websites.

Finding out how much traffic a website gets can help you better understand what is needed to reach a higher position

Using these services you will be able to determine

  • Check how much traffic a website gets
  • Top keywords that drive the most visitors to a website
  • Do they buy website traffic and if so which keywords are they bidding on

How do you check the traffic of your own website?

  • Use a tool such as Google Analytics or Search Console to check your own website.
  • Use a free service listed below
  • Enter your website URL in the box above to view your traffic.

In this guide we will be covering 6 platforms that will let you get check website traffic

1. SEMrush 

SEMrush Traffic Analytics is the latest released tool within their SEO program section.

You can either analyze your website or even compare the source with your competitors.

It shows the traffic volume & sources of your competitors or potential partners:

View Traffic Sources in SEMrush

Check Website Visitors By Subdomain

Find out the most traffic-acquiring subdomains of analyzed sites

Traffic by subdomain in SEMrush

Top Landing Pages

check and reveal the most popular landing pages of your website or a competitors easily.

Top landing pages SEMrush

Traffic By Device

Here you can also evaluate the desktop mobile traffic split and compare visitors’ engagement by device type, very useful stuff for understanding your audience.

This is very useful as mobile internet has increased drastically over the years.

Top devices for website visitors tracked by SEMrush

Traffic By Countries

Here you can easily identify how your competitor performs in different regions and then discover which ones you need to target to be successful

Track visitors by country using SEMrush

Visitor Behavior

It helps to understand visitor’s behavior: visits, unique visitors, pages/visit, avg visit duration, bounce rate and even observe where users go after visiting the domain.

This feature really sets SEMrush apart from the competition.

Track visitor behavior using semrush

SEMrush Verdict

Easily our favorite website traffic checker platform, SEMrush can really help you understand everything needed to dominate your niche.

Their organic traffic and keyword data is fantastic making it one of the best traffic checker services available.

On top of that SEMrush will also let you run an audit on your website to check for any on-page errors that are holding you back.

You can also compare your content to your competitors and get a nice list of keywords you may be missing.

SEMrush is paid service but we have a great 7 day free trial for our readers that will let you check the domain traffic of your competitors without paying a penny!

Click the link below to get started.

Get Your 7 Day PRO+Competitive Intelligence Add-on FREE Trial

Cancel At Any Time!

Not for you? Read our top SEMrush Alternatives


2. Serpstat 

check traffic with serpstat

Serpstat is a free to use all in one marketing platform and website traffic checker that lets you get a detailed breakdown of both competitors and your own website.

Domain Analysis – Overview

serpstat domain

Here we get a nice overview of the domain entered.

The total visibility (The higher visibility of a domain is, the higher number of visitors it’s likely to receive).

The monthly search engine traffic, The number of organic keywords the domain ranks for in the top 100 and finally any paid traffic campaigns the website is running.

Organic Keywords

serpstat keyword finder

Serpstat gives us a nice little overview of total organic keywords, with the position, volume and cost per click – these numbers are lower than whats reported in Google in terms of volume.

Clicking on show all will give a more detailed look at these keywords.

Organic Keyword Positions

SERPstat keyword overview

Here we have a nice little breakdown of the keywords, the serp features, difficulty, position, volume, traffic, cost per click, competition, results and the ranking page.

Free plans on Serpstat are limited to 10 results which is pretty generous.

Keyword Position Distribution

keyword distribution in serpstat

A nice clean chart showing where the websites keywords rank in Google.

A large amount are not found in the top 10 which could be an indication that the site needs to update its blog content to attract some fresh clicks from Google.

Traffic Trend For The Year

Traffic Trend SERPSTAT

Serpstat show that this website has been hovering at around 50,000 visitors per month until the start of December when it skyrocketed to over 300,000 visitors.

Digging into their back link profile and content for OCT / NOV might unearth some answers to this.

Keyword Trend For The Year

Keyword Trend

This graphic displays the amount of keywords in google that have been picked up every month by Serpstat.

Notice at the end of November there was a small jump which correlates with the huge traffic trend above.

My guess would be that their increase in visitors was related to the November 8th Google Algorithm update.

Top Pages

find top pages on website

A nice breakdown of the top 10 pages and the amount of keywords in Googles top 50 results.

Competitors In Organic Search

competitors in serpstat

Serpstat has a nice breakdown of your competitors with information on common keywords that you both rank for and how your visibility has changed.

Competitors Graph

SERPstat competitor graph

For those who prefer visuals, here we can see your competitors in a nice graphic.

The larger the dot the more keywords they rank for and the closer the dots are the more each site has in common.

Serpstat Verdict

Serpstat have a great platform with tons of data.

We loved how easy everything was to understand and unlike a lot of platforms their traffic checker data is very generous for being free.

Their UX is clean and easy to navigate so perfect for those just starting out in marketing.

Prices start from $69 which will unlock more data and let you access the full search analytics, position tracking, & backlink analysis. Considerably cheaper than other platforms.

Unveil your competitors marketing secrets for free!


3. Similar Web

website traffic checker dashboard for similarweb
Similar web helps you get detailed data from different sites and gives you a comprehensive overview of how a website is ranked.

From this, you get to see how the website is ranked globally, countrywide and according to its category.

Similar Web breaks down the data into easily digestible chunks which makes the whole process fast.

They also offer a tier paid membership starting from $199 per month to $799.

Referrals

An easy to read diagram of the top referring sites, also included is the top sites that leave similar web.
similar web top referrals

Search Traffic

Probably the most important section for many and for those looking for a traffic checker platform.

Those keywords your competitor is targeting, the organic traffic and PPC visits.

search traffic found via similar web

Display Advertising

If your competitor is running display advertising “banner ads” you can find the data here.
display ads via similar web

Content

Here we can see which sub-domain, folder and even page is the most popular. Very useful!

top pages of competitor via similar web

Audience

This data should match your own if its a direct competitor, pay attention to the tags and see if there’s any your not targeting

find competitors demographics via similar web

Competitors

It’s always a good idea to know just who your competitors are, similar web makes this an easy process.
finding your competitors for free

Mobile Apps

If the website has a mobile app it will show up here.
finding competitors apps

Similarweb Verdict

Similar web provides a lot of useful data that you can actually use straight away to asses your website and competitors.

Becoming a PRO member will unlock even more useful data and allow you to check multiple websites.

Unveil your competitors marketing secrets for free!


4. Quantcast 

traffic overview on quantcast

Quantcast breaks down each report into 10 different categories.

It has been named the most accurate website traffic estimator; its main aim is to provide the behavior of unique visitors on a website.

The website is able to measure things like gender, how long and their frequency on certain pages as well as the visitors age.

One of the benefits you will get from this site is that you can track data in real time, this is an important tool as you can monitor changes that you might make on your site and see the impacts.

Quantcast requires that you sign up and place a tracking code on your own website to access its data.

Well worth it in my opinion, especially for those who run advertising campaigns and need a better understanding of the type of visitors viewing the website you will be running ADS on.

Demographics

This data is invaluable when running ads on a website, here we can see that lifehacker is popular with young Asian dads who are educated and earn a nice income.
find website demographic

Cross-platform

Running desktop advertising on Lifehacker? You may want to consider mobile only as we can see over 75% of visitors are using their smart phone.
is a website more popular with mobile or desktop

Engagement

Quantcast breaks down the data even further by showing us how engaged each visitor is.
find out how popular a website is

Shopping Interests

Here we can view the shopping habits of visitors of lifehacker, currently viewing the retail purchase affinity report.
what products do my website visitors buy

Media Interests

Media interest data can be broken down further by streaming devices, movies, music & entertainment.
the media habits of lifehacker

Business & Occupation

Find out which sector your visitors are working with, their revenue and industry.
find out what jobs your visitors have

General Interests

One of my favorite reports on quantcast. Here I can find out what visitors like and which websites they have visited.
what interests your visitors have

Geographic

Top countries visiting lifehacker, can break this data down further into cities.
find out which geographic visitors are from

Politcal Interests

Self explanatory, this report breaks down any political interests visitors may have.
find out which political party your visitors like

Quantcast Verdict

Quantcast is honestly a must have traffic checker tool for webmasters & advertisers looking to get an edge on the competition.

Even if you don’t have your own domain but run affiliate ads you should really have access to this if you want to convert those impressions.

It does require that you sign up and have access to your own domain however.

Unveil your competitors marketing secrets for free!


5. Alexa 

Alexa Interent from 2004
The oldest and first real traffic estimator tool, Alexa Internet has been around since 1996.

Originally it was set up to help users find similar websites they may like via a toolbar installed on their web browser.

This toolbar allowed Alexa the ability to crawl and archive millions of websites and visitor browsing habits (eventually leading to the creation of the internet archive).

Alexa has sadly been taken over in terms of features by sites offering more accurate data for free.

Currently you can find out a websites audience geography, engagements, top keywords, bounce rate and backlinks. Paid membership grants you more access to data starting at $149.

Alexa Rank

Here we have a very basic look at the “alexa” rank over the past 12 months and the sites global and local rank.
Alexa rank for lifehacker

Geography

The top 5 locations that visit lifehacker. If we compare it to the quantcast data we can see the top 4 locations are the same.
Geographic data for a website from alexa

Engagement

Alexa keeps it simple with just three data points, bounce rate, page views per visitor and average time on site.
engagement data for lifehacker

Search Traffic

I would take alexas search traffic data with a dump truck full of salt, we can see the top keywords are very generic and most likely incorrect.
finding the keywords a competitor ranks for

Backlinks

Its free data so I guess we shouldn’t complain, but the “top” 5 backlinks for lifehacker are rather lackluster.
how to find competitors backlinks for free

Alexa Verdict

It was once a fantastic tool but has seen a huge decline in what it offers for free.

Alexa pro starts at price $149, and in my opinion you could get a lot more relevant data from a platform such as SEMrush or Ahrefs.

Unveil your competitors marketing secrets for free!


6. Traffic Estimate

Estimated traffic data for competitors website
A simple website that gives out basic information on any website.

It seems to grab data by combining other sources and spitting out the results. The traffic pulled for lifehacker seems to be on the low side and the top “keywords” seem to be random and unrelated.

Keywords

find your competitors keywords

Traffic Estimator Verdict

It’s free and only takes a few seconds to run a competitor analysis, the chance of finding any data the others haven’t? slim

Unveil your competitors marketing secrets for free!


 

Final Thoughts on Traffic Checkers

Our Verdict Checking Traffic
Before going into this I must admit I thought Alexa would still be on top but after seeing what SEMrush has to offer its clear they are the winner in terms of accessibility and data. Not only is the service free by using the 7 day trial its also pretty accurate*.

Getting a rough estimate of another websites traffic in your niche can help you increase traffic and dominate, something every company should monitor.

Every SEO needs a tool to check website traffic and understand where they are compared to the competition.

It makes me wonder what’s going on with Alexa internet? Being owned by amazon I thought they would be displaying much more data.

They have access to amazon shoppers, fire, kindle and the hugely successful amazon echo data not to mention they are the backbone of a lot of internet sites with their cloud technology.

* Third party sites can never be 100% accurate

Disclosure: This post may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission with no additional cost incurred to you.

33 thoughts on “Website Traffic Checker – Estimate & Check Traffic Stats”

  1. In my opinion this is the best article for the website analysis they referral a very popular website. This post helps a lot to find website reports

    Reply
  2. Nice one Mark, I grabbed the trial for semrush and had a look at my competitors web traffic. Very easy to check and I actually found a bunch of keywords we should have been targeting.

    Reply
  3. Excellent Job! Thanks to Admin for Sharing. I bookmarked your link and shared on Facebook. Keep sharing such good Articles.

    Reply
  4. Thanks for this article. I have learnt traffic rank and also checker tools. I have applied few tools and got amazing results. Wow!

    Reply
  5. Thank you! I was able to check my competitors website and found a few keywords I had no idea about, going to make some changes to my pages and hope that google picks it up and I get more traffic!

    Reply

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