Do you have a website? A product, service or offer that you want to market to the public? Are you interested in publicizing your own personal brand?
No matter what has gotten you interested in creating more traffic for yourself, you are in the right place.
For many it’s hard to get to get traffic to their website. Maybe you have tried SEO or have run an ad campaign that did not get you the returns you would have liked.
Not sure if you should buy website traffic for your website? What is better? The precision and efficiency of targeted traffic? Or the long term term returns of properly optimizing? And most importantly, what is it worth it for your specific needs?
Everyone wants to make money online, but just like the saying goes, you have to spend money to make money. On the internet, the same rules apply, even if your goals are not necessarily to make money right away.
If you have been digging through the web looking for the best way to increase the amount of visitors your website gets every day, your search is over.
We are going to break down everything you need to know about online advertising, more specifically, whether or not you should be buying website traffic.
First let’s get a better understanding of what we want to focus on.
As a matter of fact, different people have different goals so, first we need to decide what kind of advertising is right for you.
Types of Online Advertising
Most paid traffic source will not promote offers of an explicit nature, nor will they affiliate themselves with adult content. This means that in order to tap into this undeniably huge market, you must turn to adult SEO or run adult advertising ads.
Things like adult toys, dating sites, live cams and casino offers do well in this vertical. In order to get quality traffic to offers like these you need a provider who has access to quality websites and visitors.
Adult traffic is also notoriously difficult to convert unless you can offer the visitor something better than what they are already looking at.
Adult traffic is popular with
- Explicit personal brands
- Webmasters of XXX content
- Adult Affiliate marketers
- Adult businesses
- Live Cam Performers
Pay per click or PPC is a very popular method of driving traffic to a website or link.
This is an advertising model that allows you to control exactly how much traffic you will get and from where.
Pay per click advertising sources charge us every time someone clicks on our advertisement. Our paid advertisement will appear in the top search results of search engines like Google and Bing when people search for the keywords we decide to target.
On the up side, this means that we only pay for the amount of times someone actually clicks and visits our link. It is common place for PPC advertisement sources to allow us to set constraints on your ad.
This includes controlling what keywords will result in our links showing up on the front page of someone’s search results and controlling the number of clicks you want to pay for per day.
This method of generating traffic is a great way to target specific audiences and stick to a strict budget.
It is important to mention that pay per click publishers do not care if we convert. In this world, a click is a click.
PPC advertising is best for targeting “buying” keywords and phrases. Bidding on the top position on Google can be expensive but also have a fantastic ROI if you target the correct phrases.
You can use a service like SEMrush to spy on your competitors PPC campaigns.
PPC advertising is recommended for
- Affiliate Marketers
- Ecommerce Sites
- Bidding on Competitors Brand Name
Social Media Advertising
We all know how powerful social media has become, and more and more so as time goes on. No matter where you look around you, on the street, on the bus, in the office and unfortunately even while driving, almost everyone we see is connected to a smartphone.
The chances are, if someone goes in their pocket to check their phone, they are checking on their social media updates. This is why we have seen the social media advertising market grow from an already staggering $23.68 billion dollar industry in 2015 to $51.3 billion in 2018
Utilizing social media to advertise may be one of the best things we can do to grow almost any kind of business. These platforms are filled quality customers, leads and viewers.
Due to a social media platforms unique ability to collect data from their users profiles, we get access to laser focused target audience when we pay for traffic on these sites.
Social sources of traffic allow us to pay for traffic and charge PPC and cost per thousand (CPM). The only difference between using social media PPC and search engine PPC is where a user is searching for content.
The M in CPM represents the roman numeral equivalent to 1000. When a social source of traffic sell advertisements by cost per thousand we are paying for every thousand impressions. This means that for every one thousand viewers our advertisement is viewed we are charged.
Using social media to get customers, viewers and leads is the most targeted form of advertising. These traffic sources allow us to tap into the data users already have on their profiles. These sources allow us to target our advertisements to profiles that contain specific information.
With social media’s reach, targeting capability and versatility, anyone can profit from placing advertisement here.
- Personal Brands
- Affiliate Marketers
- Small Business
- Ecommerce Sites
People are on their phones a lot, Mobile advertising has taken over regular desktop advertising and has even forced Google to start crawling the web using their mobile spider rather than the desktop version.
If you are an affiliate marketer, app developer or viral marketer then mobile advertising is a must have source. You can reach visitors everywhere and at any time.
Mobile sources of traffic will charge similarly to social traffic sources, on a PPC or CPM basis.
Through mobile, we will also be able to provide our potential leads and customers with push notifications, from select networks that allow it.
Pop Under Advertising
Pop under & pop up paid traffic sources are the hardest traffic sources to utilize effectively but, can pay off when used correctly.
We have all gotten pop ups before. As one of the first forms of advertising online it goes without saying pop ups are some of the least engaged with forms of advertising online.
Pop ups and pop under advertisements work by opening a window in front of or parallel with your potential customer’s desired window. This can be annoying and distracting if done incorrectly.
This is why pop traffic is one of the least effective sources for getting traffic, but it is also one of the cheapest. If you carefully target your demographic and ensure your landing page contains no audio / video set to autoplay and no exit scripts you should have a much better engagement rate.
Pop traffic is paid for on a pay per view basis. This is similar to PPC, the only difference is that no one is clicking on anything. Any time a window containing your advertisement automatically opens for a customer, you will pay.
Pop traffic can work great with
- Large Call To Actions Pages
- Timed Sales
- Viral Content
SEO vs Advertising
What Is SEO?
Most sites incorporate the best of both worlds. No matter what your goals are for you website or offer, implementing strong SEO alongside buying website traffic will ensure that you get the visitors you are looking for.
SEO will reap long term ROI because once your site is optimized it will continue to rank close to the top of search results. Also, it is safe to say that any traffic you receive from your SEO will be high quality and high converting traffic.
You will build trust and authority in your niche due to large amounts of people seeing your website links everytime they search keywords associated with you.
Advantages Of SEO
Put simply optimizing a website doesn’t have the same risk involved that paying for traffic has. The risk is lower when optimizing a website to take advantage of getting traffic organically.
Any content posted can be added to, edited or removed for better results. Better results that pay off far into the future.
The second major disadvantage of advertising is that it is finite. This is especially common with Shopify advertisers and Facebook, one look at Flippa will show hundreds of Shopify stores that were turning off huge profits a year ago and now they have “tapped” their niche dry.
Disadvantages Of SEO
SEO require massive amounts of time and effort. This is all because SEO is extremely competitive and Google has gotten a lot smarter over the years in detecting quality websites visitors want.
90% of people do not pass the first page of search results. You really have no control over this source of traffic. Everyone is fighting for the number one spot in everyone else’s search results. This means one day you could be on top and the next day, either due the search engine changing their algorithm or another website out performing you in their optimization, you could be 2 or 3 pages down in ranking.
Read More : Our Guide To SEO in 2019.
Now that we have all of the information the question still remains. Should you include buying website traffic in your marketing plans?
In our opinion absolutely. One of the biggest reasons people fail when trying to drive paid traffic to their product or website is not every traffic source works for every product.
Running pop under advertising to a generic looking blog post will most likely result in a high bounce rate. However, promoting a viral video may result in a high engagement and even social shares.
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Digital marketing specialist with over 10 years experience in SEO and advertising. Currently working with traffic masters. I love all things digital, self confessed data nerd.