9 Types of Online Advertising

There are 1.7 billion websites on the internet servicing just over 3 billion users across the globe.

Taking those numbers at face value, you’re looking at 1.5 users per site. That’s some serious competition.

In today’s digital age, marketing your website is every bit as important as creating the content.

I know what you’re thinking

If you build it, they will come

if you build it they will come

Wrong.

No matter how informative, funny, or shareable your content is, without a strong understanding of how to get it in front of people, it will most likely go unseen with very little organic or social traffic.

The sad reality is most blog posts (this one included) will see a small blip of visitors then slowly die off as the marketing stops.

In fact 90.63% of content Gets No Traffic From Google.

But worry not. However tough things look, there is always a solution. And that solution is to build a full sized baseball field in your yard learn about the different types of advertising and hopefully apply some of these methods to your website.

types of digital marketing

Is this Heaven?

Types of Online Advertising (Digital Advertising)

Having a digital marketing strategy should be a top priority, no matter the size of your site you should be using some of these methods. So please, Kick off your shoes and relax your socks as we take a look at 7 popular types of online advertising and marketing.

Email Marketing

Email Marketing

If you have a website and don’t have any strategies in place to collect customer’s emails, you’re losing money.

Email marketing is one of the best types of digital marketing when it comes to generating conversions.

The best part of email marketing is that the people on your email list “opt-in” meaning you already know they’re receptive to be communicated with.

Your goal with email marketing should be to send out emails on a regular basis that provide value first and markets to customers second.

The easiest way to collect customer emails is to offer something for free in return for their opt-in. For example if you have a blog post about “how to help a baby sleep” then you could create a simple PDF ebook with further methods and promote this in return for their email. Inside the PDF you could include affiliate links to amazon or other products for babies which could generate some extra income.

The key point with email marketing is to provide value, there is no point in spamming your mail list with unrelated offers, doing so will risk in your email getting flagged as spam and your delivery rate dropping.

The guys over at OptinMonster have a fantastic little guide that will help you get started.

Content Marketing

please read my blog

please read my blog

Content marketing is marketing your business via providing valuable information. When somebody searches for something on Google and they find your website, you’ve just generated a lead.

Once your lead has read through your content and is satisfied with your expertise they will be a lot easier to convert.You can now tastefully give them a “call to action” inviting them to dig deeper into more of your material, provide you with their email address, or check out your products or services.

This ties in great with email marketing and building your mail list overtime. An example of a call to action is that big blue button at the top of this blog post titled “Order Traffic”.

This blog is part of a self-serve advertising platform they are marketing this content in hopes that you the reader may also be interested in advertising your website on their network.

When you blog, you’re putting the voice of your business or brand out there. You’re showing your authority in your niche.

Blogging allows you to create content to help your audience. If they’re uncertain about something or if they have a question, you’re able to answer it.

If you’re able to answer the question, and adequately, you’re building their trust. With trust comes conversion and sales.

So if you don’t have a blog yet, make one! Add your unique voice to your niche!

Invite People to Guest Blog

invite guest posts

Guest posting can be a really great way to get new content on your blog without having to hire writers. Often a guest poster will reach out to you automatically if they like your blog, you may have already got several emails asking if  you are open to this.

Be cautious of who you let guest post on your site, there will be no shortage of requests so I highly recommend checking their previous work on other sites. Make sure their post will be useful to your visitors you can even give them a few choices in titles that fit the theme of your site for them to work with.

They may want to link back to their own site which is the majority of guest posts goals (more back links = more traffic) and this is fine, make sure the site is relevant to yours and you keep the out-links to a minimum (I would recommend one in article itself and another for the author profile at the bottom).

If they’re a trusted figure in the niche and guest posting on your blog, that means there’s a trust factor between that trusted figure and your brand. Trust is a very good thing to have on your side.

Keep that trust by making sure the guest post is high-quality and original.

Do not accept guest posts from unrelated sites.

Guest Blog For Other Sites

On the flip side, you can also guest blog. It works in a similar way to someone guest blogging for you. Securing a guest blog post on a reputable site is a good way to get your voice and your business name out there.

The end result of guest blogging for another site is to increase your online traffic and build your authority. Just like you would on your own blog. And just like someone coming to guest post for you, make sure you produce high-quality, original, non-spammy content, too.

Before reaching out to a site I would advise you on getting a really good understanding of their visitors, if you can create a piece of content that suits them then you will have more success.

Using a traffic checking service such as Quantcast or Alexa can let you see the demographic of the visitors and help you create the perfect blog post for them.

Example: Say you run a website about new born babies and you are reaching out to a mommy blog for a guest post. Try and find the top question asked for the site and structure your guest post around answering it.

Top landing pages SEMrush

Using a platform such as SEMrush (7-day free trial) can give you access to their top pages & demographic which will let you get a better idea of the type of content their readers love.

If your guest post does well it will attract more links to it and ultimately pass that “link juice” back to your site and help your search engine position, if the content matches you might get some clickthroughs and conversions.

If you already have a blog or a website that gets any sort of organic visitors then you may have already experienced the dull guest post request email

email marketing mistake

i really love your post please add my link bla bla bla bla regards

Hi there,

My name is [NAME], I am the main (editor/writer/owner/spammer) at (please-visit.com)

While browsing your site, I noticed you have an amazing article from this page:

My team actually just published a comprehensive article on “Types of Online Advertising”

You can check it out here: https://please-visit.com/blog/types-of-online-advertising/

If you were willing to add our link to that page, I would be more than happy to share it to thousands of our social followers to help you gain some visibility in exchange.

Let me know what you think and thank you for your consideration!

Cheers,

[NAME]

email marketing spam

right click, mark as spam. delete

This sort of email is just a waste of time, if you are going to reach out to potential blogs then I need to stress you should be trying to build a relationship with them. Take it slowly. Instead of trying to win a link in the first email just send a message saying you really enjoyed the (blog, podcast, infographic) whatever it is, let them know you liked it and you even shared it on your social media channels – that’s it.

If you get a reply back you can start to slowly build up a more natural relationship with the people behind the website.

A good way I like to do this is by simply searching for websites in the niche I’m currently working on and signing up to all their newsletters.

I create a separate inbox for each niche and have all their emails go into this inbox. I can then literally read their newsletter as soon as its sent and reply the same day (usually the same hour) with my feedback. This process has gotten me the best results and after a few years I personally know the owners of several large blogs in many many different niches.

These are people who have spoken to me in email and on the phone and would be happy for me to guest post and even reach out asking if I could.

Search Engine Advertising

Search Engine Advertising

Even though social networks are aggressively attracting more and more internet users, search engines still take the giant share of website traffic. Google, for instance, handles 3.5 billion search queries every day and commands 77 percent of all search engine traffic.

Bing commands about 7 percent. Implemented effectively, search engine marketing is one of the types of online advertising that can yield a lot of sales leads. Now the question is, how do you implement a search engine adverting campaign? Here’s a brief overview of what you need to do

PPC Advertising / Search Advertising (Adwords & Bing)

There are two ways to get you web pages on the first page of Google and other search engines: Organically through search engine optimization, or through paid search. Pay Per Click is a sort of “pay to play” version of SEO.

With pay-per-click, even if your website is not optimized to appear at the top of search engine results pages, you can pay to appear at the top. This usually works by setting a marketing budget with your search engine of choice and then paying out a portion of it every time a user clicks through to your website.

PPC advertising is best for targeting “buying” keywords and phrases. Bidding on the top position on Google can be expensive but also have a fantastic ROI if you target the correct phrases.
You can use a service like SEMrush (7-day free trial) to spy on your competitors PPC campaigns.

PPC advertising is recommended for

  • Affiliate Marketers (if permitted)
  • Ecommerce Sites
  • Bidding on Competitors Brand Name
  • Local services (plumbers, doctors etc)

Most social media platforms also offer pay-per-click services. Google Adwords is the biggest and a great choice, with paid search you can have your brand displayed at the top of the organic search results.

Paid search involves selecting a set of keywords that are relevant to your business, product or service, and creating an ad that will appear on top of other results every time somebody searches for the keywords on your preferred search engines.

You pay each time somebody clicks on the ad. While search engine optimization can be as cheap as free(LOL), it takes weeks, even months and years to break into the first page. With paid search, you jump to the first page instantly!

But how do your maximize the effectiveness of your PPC campaign? How do you ensure as many people as possible see the ad and click on it? The answer is simple: get you keywords spot on. Use tools such as Google’s Keyword Planner (free) or Keyword Discovery (paid) to identify trending keywords in your niche.

The more you get these keywords right, the higher the number of people likely to see, and the more leads you’ll get.

Display Advertising

display advertising

You’ve no doubt visited a web page and found banners advertising a certain product or service. This is display advertising, which ranks highly among the most effective types of online advertising.

If you were not interested in purchasing the advertised product, you will likely feel irritated by the banner. But if you were indeed interested in making a purchase, the banner can lead you to the product you wanted. All you need to do is click on it, and it will redirect you to the advertiser site where you can learn more about it.

As a marketer, your aim is to ensure your banners are displayed on high-traffic web pages. There are a few ways to do this.