Conversion Rate Calculator
Conversion rate is the share of visitors who buy, sign up or get in touch. Fill in any two numbers and the third works itself out.
Conversion rate
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Conversion rate = conversions ÷ visitors × 100
Need more visitors to work with?
Traffic Masters sends GA4-tracked visitors to any page you choose, from $4.00 per 1,000. Start with 500 free. Usually live in 60 minutes, always within 24 hours.
Questions
How do I calculate conversion rate?
Divide conversions by visitors and multiply by 100. 30 sales from 1,500 visitors is a 2% conversion rate.
Visitors, sessions or users?
Use the same measure every time. GA4 reports sessions and users; most people use sessions for site-wide conversion rate.
How many visitors do I need?
Pick the conversion rate field to solve for visitors: at 2%, 100 sales needs about 5,000 visitors.
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