CPC Calculator
CPC is what each click on your ad costs on average. Fill in any two numbers and the third works itself out.
Need more visitors to work with?
Traffic Masters sends GA4-tracked visitors to any page you choose, from $4.00 per 1,000. Start with 500 free. Usually live in 60 minutes, always within 24 hours.
Questions
How do I calculate CPC?
Divide what you spent by the clicks you got. $500 for 250 clicks is a $2.00 CPC.
Is a click the same as a visit?
Not quite. Some people click and leave before the page loads, so GA4 usually records fewer sessions than the ad platform records clicks.
How can I lower my CPC?
Improve the ad's relevance and click-through rate, tighten targeting, and test bids. Platforms reward ads people actually click.
More free tools
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CPM Calculator
Work out cost per thousand impressions, total ad cost or impressions from the other two.
CTR Calculator
Work out click-through rate, clicks or impressions from the other two.
CPA Calculator
Work out cost per acquisition, total spend or conversions from the other two.
ROAS Calculator
Work out return on ad spend, revenue or spend from the other two.
Conversion Rate Calculator
Work out conversion rate, conversions or visitors from the other two.
Tracker X-Ray
See every analytics tag and pixel on any website: GA4 ID, Google Tag Manager, ad pixels, session recorders and cookie banners.