CTR Calculator
CTR is the share of people who saw your ad or listing and clicked it. Fill in any two numbers and the third works itself out.
CTR
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CTR = clicks ÷ impressions × 100
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Questions
How do I calculate CTR?
Divide clicks by impressions and multiply by 100. 250 clicks from 10,000 impressions is a 2.5% CTR.
What is a good CTR?
Search ads and top Google results often see several percent; display and social ads are usually well under 1%. Compare like with like.
Does CTR affect cost?
Yes. Ad platforms reward ads people click, so a higher CTR usually means a lower cost per click.
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