If it doesn’t show in GA4, it doesn’t count for most marketers. These articles cover visibility, verification steps, and refunds tied to analytics.

Will traffic show in GA4? How to verify — What you’ll see and how to confirm sessions step by step.
GA4 guarantee and refunds — Full refund if campaign traffic does not appear in GA4.

Analytics & GA4 tracking

If it doesn't show in GA4, it doesn't count for most marketers. Visibility, verification, and refunds tied to analytics.

Where campaign sessions appear and how to confirm delivery.

Full refund if campaign traffic doesn't appear in GA4 — how the guarantee works.

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