Targeting options

What you can target

• Country (40+ Tier 1 / Tier 2 markets)
• US states
• City-level in major markets (Scale; US & UK called out on pricing)
• Device: desktop / mobile / tablet
• OS: Windows, macOS, iOS, Android
• Browser / interests / demographics on higher tiers (align to live pricing table)

Plan differences

Summarized from live pricing: Starter covers worldwide or US core geo; Growth unlocks 600+ geo and niche options including state and device; Scale adds city, interest/demo, and higher volume. Always treat pricing as the owner of cost and feature details — this Learn page does not duplicate the full table.

How to choose targeting

Match offer geography. Don’t buy global if you only ship to one country. Use device targeting for app- or OS-specific pages.

Targeting and analytics

Geo breakdowns in GA4 should roughly reflect your settings. Investigate mismatches via the verify guide and support.

FAQ

Can I target one page URL? Yes — enter any destination URL at checkout.

Can I change targeting mid-campaign?