Free Tool
Free ROAS Calculator
Calculate Return on Ad Spend for marketing campaign profitability.
How It Works
1
Enter Campaign Numbers
Input your total advertising spend and the revenue generated from those ads. Use actual numbers from your ad campaigns across any platform.
2
ROAS is Calculated
Our roas calculator instantly computes your Return on Ad Spend ratio, percentage, profit/loss, ROI, and breakeven analysis using industry-standard formulas.
3
Get Performance Insights
Receive your ROAS ratio, detailed profitability metrics, and performance analysis to determine if your advertising campaigns are profitable and worth continuing.
Frequently Asked Questions
The ROAS Calculator is a free return on ad spend calculator that measures the profitability of your advertising campaigns. It calculates how much revenue you earn for every dollar spent on advertising, helping you determine which campaigns are profitable and worth scaling. This advertising roi calculator provides comprehensive insights into campaign performance.
Our calculator uses the formula: ROAS = Revenue / Ad Spend. It also calculates profit (Revenue - Ad Spend), ROI percentage ((Profit / Ad Spend) × 100), and breakeven point. These metrics help you understand the full financial picture of your advertising efforts.
A good ROAS depends on your industry and profit margins, but generally: 4:1 or higher is excellent, 3:1 to 4:1 is good, 2:1 to 3:1 is acceptable, and below 2:1 may not be profitable after costs. E-commerce typically needs 4:1+, while high-margin businesses might be profitable at 2:1.
Yes, our ROAS Calculator is 100% free to use with no registration required. You can calculate ROAS for unlimited campaigns across all your advertising platforms, and there are no hidden fees or limitations.
Use ROAS to identify your most profitable campaigns and scale those up. Pause or optimize campaigns with low ROAS. Compare ROAS across channels to allocate budget effectively. Remember to factor in profit margins - a high ROAS doesn't always mean high profit if margins are thin.
Absolutely! This advertising roi calculator works for Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Twitter Ads, Amazon Ads, and any advertising platform. Calculate ROAS for individual campaigns, ad sets, or entire platforms to optimize your marketing spend across all channels.