It’s official. You’re sick of sacrificing targeted website traffic to uninspired content. You keep hearing the phrase “content is king” but how do you get there? Where do you start?
First, ask yourself these simple questions:
What inspires you to share content online?
What do you share? Blog posts, videos, or slideshows?
How do you find content that you want to share?
How easy is it to share content you like?
How long do you give content a chance?
Already, the path toward shareable content may be a bit more clear.Let’s explore these questions in-depth to learn how to finally create content that will drive valuable traffic to your website.
Let’s explore these questions in-depth to learn how to finally create content that will drive valuable traffic to your website.
Table of Contents
Create Content That Feels Good
You’re not seeing things. Those cat videos on YouTube really do have hundreds of millions of views.
But why can’t people get enough of watching cats open refrigerators?
Simple: it makes them feel good.
In the recent Wharton School study, The Science of Sharing and the Sharing of Science, researchers found that people share content that speaks to them emotionally, but they’re more likely to share content that makes them feel good more than anything else.
Moreover, the same study found that people are more likely to share positive content because it bodes well for their digital footprint.
A Buzzsumo study went a step further and broke down the top emotions people feel when sharing content. According to their study, social sharing corresponds most to the following emotions:
Awe – 25%
Laughter – 17%
Amusement – 15%
Joy – 14%
Empathy – 6%
Anger – 6%
Surprised – 2%
Sadness – 1%
The New York Times elaborates even more on the motivations behind content sharing in their Psychology of Sharing survey.
The publication surveyed 2,500 of their own readers and discovered the following motivations for sharing content:
NYT readers share articles they feel will add value or entertainment to their network.
Readers want to define themselves, so they share articles that most represent their beliefs or lifestyle.
Sharing content is a way of connecting with your network, therefore, NYT readers share articles they feel best connects them to their family, friends, and colleagues.
Readers share content that makes them feel more involved in the world, such as politics or human rights.
When brainstorming, don’t forget to consider the science behind social sharing to ensure your content is valuable enough to be shared.
Drive Targeted Website Traffic with SEO
A key discovery in the New York Times study is the motivation to add value to yourself and others’ lives, and what’s more valuable than finding a fulfilling answer to a question?
is an independent digital marketer who specializes in creating content for big and small brands. She is currently focused on researching the future of content and how AI can play a large role in understanding what the reader wants.