Facebook groups are filled with people looking to create and exchange information about specific topics, and providing them with this information
is a very powerful way to drive traffic to a blog.
Join a few groups related to your niche, then establish a reputation as a thought leader in the space. Once you’ve done that, post a few links in the group.
Tip 1: Engage in insightful conversations with group members before posting links to your content. Spammers are easy to spot, and you’ll likely be
called out for it if you don’t provide real value to the groups.
Tip 2: Actively engage with members who respond to your post. When Facebook’s EdgeRank algorithm sees a high level of engagement, it considers
the post highly relevant and will show the post to more members of the group.
2. Dominate Organic Search
Fighting to claim our share of organic search rankings is the first step in every piece of content we produce.
Creating evergreen content that is updated regularly is one of the easiest ways to keep new users coming back to your site. We have some posts that are over two years old that still hold number one rankings on Google.
Tip 1: Use a keyword research tool like Moz or Ahrefs to find out what competitors are ranking for, then create similar content that is more robust. Keyword tools tell you exactly what a URL ranks for and how people are finding it, so there’s no reason to publish content hoping it will work. Using a research tool is by far the easiest way to decide what type of content to produce.
3. Paid Traffic
Have you created a new blog that doesn’t rank in the SERPs yet?
Do you have a large blog that already ranks for multiple terms?
No matter what position you’re in, paid traffic is a great way to increase visitors to a blog.
Our team has experimented with multiple methods of buying website traffic and found that re-targeting is the most cost-effective and efficient method of driving visitors to our blog.
Every time we produce a long-form article that provides a large amount of value to readers, we promote it to previous website visitors using Facebook re-targeting.
We consistently see a high number of engagements and social shares using this method.
Tip: Insert a Facebook pixel on your site, then promote a high-value article to previous website visitors. Run this strategy in parallel with a Facebook group campaign, and you’ll likely be surprised at the level of engagement you’ll see.
At Prep Expert, we’ve found that our blog, helps drive a fantastic amount of inbound traffic and sales leads. It took time for us to experiment and find a format that works for us, in terms of engagement and conversions.
Our general format is the following:
Introductory paragraph and thesis statement
Infographic summing up the content itself as a visual preview
Section Header followed by TLDR quote
We’ve found that this format helps break up text into easily digestible
My favorite plug-ins are social media sharing ones, such as ShareThis and AddThis.
ShareThis is incredibly helpful for bringing in higher traffic for your website or blog since it instantaneously makes your content more shareable via a simple click of a button.
There are corresponding buttons for sharing via Facebook, Twitter and e-mail, or Like for Facebook and +1 for Google+.
For example, a giveaways website like Awardable.com makes use of the ShareThis plug-in, as exemplified by the various social media buttons that show up on each individual entry.
With the ease of sharing, your website can enjoy a lot more traffic, activity and engagement as visitors cycle through.
The AddThis plug-in behaves similarly to ShareThis, and it’s the one we use for our blog for GovernmentAuctions.org.
It’s very easy to install because all we need to do is enter a small line of code to get the necessary share buttons, follow buttons and trending content for your site.
This is important for the following reasons. First off, we know our content is useful and interesting, so we want to provide an easy way for visitors to share and engage; word-of-mouth is the best form of advertising after all.
Additionally, since social media signals have a significant impact on our search ranking on Google and other engines, if we didn’t have a way to let our visitors like, follow, share and engage with our content, we’d be at a significant disadvantage with ranking well in search engines.
Companies that do business strictly online, such as ours, need the help of social media sharing plug-ins like ShareThis and AddThis because they go very far in generating more leads and bringing in more revenue over a long period of time.
Social media marketing and content marketing can only go so far with your own efforts, but with ShareThis and AddThis, you can let your site visitors do some of the work for you.
Do a little research to find websites or blogs that are related to your own – either directly or indirectly – and find ways to contribute content or blog posts to their site.
What expertise do you bring that could be beneficial to the readers of this other site?
Is this site’s audience a demographic that you would like to draw to your own website?
These are good questions to start with to determine how to approach contributing guest posts to other sites.
This tip may sound confusing – how does creating content for a different site drive traffic to your own?
But when done well, the benefits can be astounding.
Guest posting allows your expertise to have a place in the wider world of internet content beyond your own website.
Visitors who read your post and are intrigued by what you have to say can then find your website to learn more, either through organic search or through a link attributing the guest post to your company.
Increase your site’s domain authority so that it ranks higher in Google search.
This makes it more likely to be seen by people when they search for keywords related to your content.
The top 3 positions in a Google search is where most of the search traffic goes.
You can increase your site’s domain authority by building backlinks to your site from other sites with high domain authorities through a variety of strategies, such as guest posting, earning spots on lists, or creating content that people like to link back to (such as a valuable resource for niche industries).
2. Social Network Integration
Make sure your website is connected to all your social media.
You can use Facebook, Twitter, Instagram, YouTube and even other social media like Dribbble, Reddit, or Pinterest to drive traffic to your website.
Ensure that the link to your website is easily seen.
Many people forget to update their basic profiles on social media with their website.
Additionally, you can link back to your own site on posts you’ve make if you think it’s relevant.
3. Mobile Optimization
Optimize your website for both web and mobile.
Ensuring that your website’s load time is quick on both web and mobile is tantamount to making sure visitors don’t click or tap away from your website before it even loads.
Double-check things that are easy to miss, like having large images that may load fast on web but hinder mobile.
Additionally, Make sure to design your site to be visually pleasing and functional for both platforms.
Neglecting website design for mobile is a fatal error, considering that the percentage of mobile website traffic has experienced steady growth over the past few years and constitutes a significant chunk of all traffic.
While ads are certainly key to getting ‘paid’ traffic, and SEO practices to optimize your website are certainly part of the mix, we have to say that our number one tip for getting traffic is to create content that people crave!
An example is something we use to drive traffic to our very own site.
We have templates (printables) that you can download on our website. Once people land on our site, they have a few interactive options.
Our website visitors can subscribe to our weekly marketing tips series, or they can download our popular templates for social media marketing and website optimization.
We’ve used a clever name ‘Steal our templates’ which entices people to want to download them.
We have the templates delivered straight to their inbox once they request them.
This serves two purposes now! We’ve captured their attention by posting ‘steal our templates’ on social media to get them to our website, and then once they are there, we collect their email address and build our leads list.
In today’s increasingly competitive marketplace, Search Engine Marketing (SEM) is a highly effective way to gain visibility with prospective clients, drive traffic to your website, and improve click-through rates.
Our reliance on the internet provides new opportunities for attracting customers on the major search engines: Google, Yahoo, and Bing.
SEM services focus on making your website more visible when somebody uses a search engine.
If a prospective client is evaluating your business on the internet, it is important that your website rank highly on search engine result pages (SERPs).
The presence of digital assets and published content on high-authority domain websites will both enhance your digital reputation and drive traffic back to your website.
Maintain an active social media presence and coordinated approach for sharing content and engaging with prospects on LinkedIn, Facebook, YouTube, Twitter, Google+, and Instagram .
The best way to drive traffic to your website is to create unique content that your customers want to engage with.
Whether it be a video or a blog post, if it’s interesting and high quality, web users will come to your site for the content, and then stay to explore the site.
Do some research, and find out about the kind of content your target customers are interested in, such as what they like to read about, and what kind of videos they like to watch.
Use this research as inspiration to create a piece of content that is related to both your customers’ interests and your business.
Then, share this on your social media channels to catch people’s attention and drive traffic to your website.
This has a lot of SEO value too, so doing this on multiple occasions will help your website appear higher in search engine results pages, which will also increase the volume of traffic coming to your website.
It is however important that your content isn’t too sales/advertising oriented, as users don’t want to read advertisements, and so won’t engage with your content again, making it less effective as a
driver of traffic.
When it comes to driving traffic to your website, you’ll want to use inbound marketing techniques to be more engaging and to outperform your competitors.
This means, you’ll want to use content, social media, SEO strategy, and call-to-actions on your website to attract more users and boost traffic towards your site.
All of these will create greater brand awareness and allow you to actively engage with your target market.
Here are 6 inbound marketing techniques to apply at each stage of your business’ growth.
Search Engine Optimization is crucial for inbound marketing strategy—if you can’t be seen, you can’t reach your customers or gain more views on your site.
For starters, you’ll want to make sure your website is structured appropriately, where the design and back-end layout adheres to SEO marketing standards.
As long as search engines understand your site, and you use SEO terms effectively through specific keyword strategy, you’ll be more visible online.
You can also apply external link building, where you have an outreach for credible websites that can link to your website.
Having other credible websites link to your site gives your domain a lot of strength as a reliable source online.
2. PPC Advertising
Pay Per Click (PPC) Ads on search networks are one of the strongest elements of a strong inbound marketing strategy because search queries show intent. PPC is important, along with SEO, because there are opportunities that PPC offers, which SEO doesn’t.
With SEO, you have far less control regarding how you show up in search results, and tweaks in the algorithms can change the organic visibility.
Additionally, it will take longer to see the results of effective SEO over PPC use.
On the other hand, PPC allows you to pay for the top placements where people are more likely to see your ads, and you can bid on a specific keyword to attract qualified visitors.
You can also control how and when these ads show up.
You should be doing both SEO and PPC strategies, though, as both have a lot of value.
3. Content Marketing
Express your story, mission, and services by way of website and blog content.
Content marketing is a great inbound marketing technique because it gives you an outlet to display your expertise in your field and interact with customers online.
With a blog, you can discuss your services, hot topics that people are searching for online, and stay up-to-date on the latest trends.
(So, you’ll want to keep that blog active, too, with consistent posts. Try creating a content calendar to stay organized.)
You can also create downloadable guides for people to learn more about your industry.
Additionally, including testimonials and case studies on your site will help tell your story.
4. Social Media
After you have spent the time creating blogs, downloadable content, and case studies, it’s important to continually tell the story.
One of the most important ways to do so is by staying active on social media.
While being active on social media, it’s important to stay relevant and communicate with people on each channel that is used.
Social media is a conversation and it should be treated that way.
By using the posting strategy as a form of dialogue, it enforces the story that’s told on your website and other channels.
It’s also important to critically decide which platforms are relevant to your potential buyers and how they hope to be engaged on that platform.
Learning from past and recent posts is a great way to decide how to best move forward with a content strategy.
5. Landing Pages
Looking at the entire behavior flow of the user is how best to sell your business.
A lot depends on where the user lands after finding your website.
Sending people to a page that makes sense based on how they found the website in the first place has a tremendous impact on if they convert to the action you want them to take.
Sending people to product pages that sell or pages that have a high likelihood of filling out a form can garner strong results based on the actions you want the user to make.
Any landing page should be relevant with a clear call to action and with a focused goal. It’s often best to go with a simple and straightforward design.
Once you’ve accomplished having someone visit your site, it can be really effective to use remarketing to target them.
This can be done by using cookies with your website visitors, which will allow you to follow them online with ads and remind them of your business.
It’s all about the follow-up and staying relevant.
These six inbound marketing strategies can help customers find your business online and build an excited and loyal fan base.
Create a roundup blog post compiling 25 thought leaders in your industry.
Find people you admire, people doing innovative things, people you look up to and even the best of your competitors. Include a short synopsis of them, their work and what they are doing that is unique and inspiring.
Include a link to their Twitter handle.
Once you publish the article send out a unique Tweet @tagging each person with a link to the article.
Everyone loves unexpected press.
Chances are most of the individuals you mentioned will retweet you and share the article on their social networks driving traffic to your blog and website.
By going the extra mile, spreading kindness and giving props to individuals doing good things in your field, it in turn helps you by driving big traffic to your website.
Never underestimate the power of low-hanging fruit!
Use SEO to target lower-competition keywords.
According to the State of Searcher Behavior study conducted by Moz in 2017, only 3.4% of Google queries resulted in a click on an AdWords (paid) ad, which means there’s a ton of traffic potential in organic search!
My recommendation is to go after mid-to-low volume keywords that are easier to rank for because they are less competitive.
For example, instead of going after one keyword that gets searched 500x/month, go after 5 keywords that are each searched 100x/month. Targeting the 5 “easier” keywords will likely get you the traffic you’re looking for faster than targeting the higher competition keyword.
People often write off lower volume keywords because they think they’re not as valuable as the competitive keywords, but truthfully, more specific keywords can actually get you more qualified traffic.
“Running shoes” might get searched a ton, but “women’s gray size 8 Nike Frees,” while lower competition, actually indicates a searcher that is even closer to the bottom of the funnel.