In the US, revenue from the sexual wellness niche is estimated to grow to $52 billion by 2020. Each month, the adult industry sites drive more traffic than Amazon, Twitter and Netflix combined.
Considering how lucrative this industry is, if you do adult SEO right, you’ll be laughing all the way to the bank.
The challenge is figuring out the best adult SEO tactics. You need to get targeted adult traffic with a high conversion rate. Not just any website traffic.
Here are eight tips to help you promote adult related content.
1. Mobile Adult SEO
To get website traffic, you must go where it is. Mobile search is one prime target.
In 2017, a quarter of a billion people were projected to access porn content. All through mobile devices. Moreover, 1 in 5 mobile searches is for pornography.
Therefore, your site should be highly mobile optimized.
In fact, Google has now made mobile-friendly sites a ranking factor. Apply this, to help your site rank high in the SERPs (Search Engine Results Pages).
What do you do to optimize your site to be 100% adult mobile site friendly?
There’s no limit to what you can do. Consistently improving your sites’ mobile friendliness is vital. Start with these critical steps:
- Avoid Java or Flash
- Use drop-down menus
- Keep your site’s layout simple
- Utilize a minimalistic design to eliminate clutter
- Use large fonts, so visitors don’t need to zoom in
- Avoid pop-up windows (return visitors are better than one time visitors)
Continually test the overall performance of your website and adopt any new improvements. Make sure your content is easy to navigate and loads fast on mobile devices.
But it’s not just mobile.
Mobile adult video chat is projected to have a 25 percent compound annual growth rate. That will make it a significant component of the larger online video traffic. Online video traffic will make up 82 percent of all consumer internet traffic by 2020.
Therefore, your videos should be optimized for mobile viewing.
2. Consider What People are Searching For
You can’t get organic adult traffic if you don’t know what people are searching for.
Consistently research on key search terms. Keep up to date on exactly what type of content people want. Make sure your site has such content and features the particular keywords.
Here are a few notable areas:
9 out of 10 internet porn users are only interested in the free material. Feature free material to pull in such users. The adult traffic generated can make your pay content visible to paying users.
24 percent of Smartphone owners have pornographic material on the gadgets. Hence, your site can include downloadable material to fulfill this need.
Pornography makes up 69 percent of pay-per-view internet content. Having such a payment plan will certainly serve those looking for that option.
3. Understand Your Target Audience
Know who wants your content. Then target your adult site marketing efforts at the right people.
Here are a few pointers to help you:
- Higher porn site subscriptions come from urban areas, compared to rural areas
- More subscriptions come from people in households with higher than average incomes
- Locations with many 15- to 24-year-olds have higher subscriptions
- More subscriptions come from people with undergraduate degrees
By understanding your target users, you can present content which they like. Hence, they’ll pick your site when searching for pornographic material.
4. Use Long Tail Keywords For More Adult Traffic
This is an SEO tactic that applies to any type of site – not just adult SEO.
And it works.
Long tail keywords don’t have incredibly huge monthly searches. However, they have minimal competition. Just imagine targeting a keyword found only in a handful of other websites.
How do you find such keywords?
To do this, you have to think like your typical user. What would they search when looking for porn? What unique preferences do they have?
What types of fantasies do they crave? What kind of experience are they looking for?
Every user has a unique perspective. So, even if they may search for the same thing, they’ll do it in different ways. For instance, ladies may be more inclined to romantic themes compared to men.
5. Excel in Onsite SEO
Onsite SEO is a key area you must never neglect. Everything else you do outside your site will go to waste if your site isn’t adult SEO optimized.
Here are the key areas to improve onsite SEO:
Unique and Quality Content
There’s a whole lot of porn online. In fact, porn makes up 5-15 percent of all websites. Therefore, to stand out among them, your site must have quality, original content.
In simple terms, never plagiarize.
Optimize for Target keywords
Your content should contain target keywords, as well as LSI keywords. Such keywords should also be in the URL, meta title, and meta description. You can also use ahrefs or semrush to check what your competitors are ranking for and which keywords have the least difficulty.
Optimize Your Images
Your images shouldn’t be too heavy to load. Also, include target keywords in image titles and ALT text. Better yet, include a keyword-rich description for every image or gallery. Image SEO works very well in 2018 and especially with Bing image search.
6. Use Social Media to Get Free Adult Traffic
Social Media sites such as Reddit have a lot of NSFW (Not Safe For Work) boards which allow users to submit links to their videos, this is a great source for free adult traffic. You can also use twitter, however be careful with the type of content you tweet, Remember to mark your account as NSFW to avoid reports. Another huge social media platform for adult content was Tumblr however they recently decided on closing down all adult related blogs.
A good thing about having many porn sites online is the opportunity to get backlinks. Especially since many other sites won’t place links to porn sites.
Reach out to other adult niche webmasters. Offer to write guest posts for them. In return, you’ll get backlinks to your site.
Upload content to larger tube websites using your website address as a water mark in the video, if the user likes the video they may visit your website.
Remember, this will only work if you target high-authority sites. Google values backlinks from high-authority sites much more than spammy websites.
Therefore, always make a prior evaluation of the websites you wish to guest post in.
Use a platform like ahrefs to find where your competitors are getting their links from. The External back link tool to find links, we recommend sorting them by link type and platform.
This way you can find easy wins such as blogs, adult directories, adult webmaster forums etc.
8. Continuous Content Creation
Consistent new content creation can help boost your site’s ranking. It will also contribute to users coming back to your site for more content. They are also likely to subscribe to your site.
The content you put up should be based on your target users’ interests.
Most of all, your content should be captivating and engaging. This will reduce your site’s bounce rate, which affects ranking.
More content also creates an opportunity to use a variety of keywords. This expands your potential to derive adult web traffic through search engines.
9. Get Professional Adult SEO Services
Although you can do adult SEO on your own, it might not be as effective as a professional service. Professionals have experience in utilizing multiple strategies and techniques. They understand what works, how and why.
Doing it on your own will require continuous trial and error. This will significantly reduce efficiency and effectiveness.
You could also use services like Ahrefs to view the backlinks of your competitors and try to build up a clearer picture on how they are doing it.
10. Buy Adult Traffic (Adult Advertising)
Advertising on major adult related websites seems to be the most common way many webmasters use to increase visitors, the key with buying adult traffic is getting repeat visitors.
Many adult websites rely on AD views to create revenue and if your paying for visitors then its going to be difficult to make every hit return some sort of profit.
Making sure your visitor has a good experience is key to this, fast loading media, no intrusive pop ups or redirects and giving them the content they want without having to dive through too many hoops is ideal.
If your website has a catchy brand or logo then that’s even best because most visitors could be browsing your website in “Private” mode meaning they will have no history of your website address.
If you are interested in buying adult traffic, We currently have access to over 60 million adult visitors a month on our network, all adult web visitors are generated via pop under advertising.
We display our clients website to visitors surfing our network of publisher sites (other adult related sites) and use contextual and geo targeting to try best match a visitor to your content.
Buying traffic for your website is simple and fast, for many adult webmasters its the best way to get those repeat visitors and much needed ad-revenue.
Digital marketing specialist with over 10 years experience in SEO and advertising. Currently working with traffic masters. I love all things digital, self confessed data nerd.