13 Ways to Increase Online Traffic to Your Site
Are you not getting as much online traffic as you had hoped to your website?
Do you have a small, steady stream coming in but crave more?
You’re not alone.
Many people when they first start out, hit roadblocks when trying to get their desired traffic to their website. It can be a real challenge.
To help rectify this, we’ve created 13 ways to increase your traffic. Let’s take a closer look.
This is one of the most obvious tactics to build online traffic. But, how much are you investing in your advertisements? Where are your advertisements?
There are all sorts of advertisement avenues that you can use. There’s:
- Paid search
- Social media
- Display adverts
- Affiliate marketing
- Video ads
Just to name a few.
Whatever avenues you use, consider your advertising goals and the pros and cons of each.
2. Use Social Media
Are you on social media? If so, are you using it to your full potential?
If you’re not on social media, why not? What’s stopping you?
Social media is where everyone is – they’re powerful tools. You, as a business owner, are able to take advantage of them. They’re not just for keeping up with your pals and what they do every day.
Social media will allow you to:
- Share relevant content
- Promote your products
- Engage with your audience
There’s a lot you can do!
Twitter is great for short, snappy content and links. Facebook is ideal for videos and sharing content. Instagram and Pinterest are wonderful for photos.
The ideas are endless for driving your online traffic with social media.
3. Foster a Sense of Community
People have a need to belong. They want a place where they can speak and be heard.
You might be wondering what that has to do with you and boost your online traffic.
Believe it or not, by creating a sense of community, you’ll increase traffic to your website. You can do this on Facebook, Twitter, or any other third party.
Show them that they can speak their mind by responding to them. Good or bad comments, make sure you reply. In a professional way, of course.
Depending on your brand, creating a forum might be a good idea, too.
There’s a reason why I’ve written this blog article. To help you is certainly a huge factor.
Boosting online traffic to our website is another reason.
When you blog, you’re putting the voice of your business or brand out there. You’re showing your authority in your niche.
Blogging allows you to create content to help your audience. If they’re uncertain about something or if they have a question, you’re able to answer it.
If you’re able to answer the question, and adequately, you’re building their trust.
With trust comes conversion and sales.
So if you don’t have a blog yet, make one! Add your unique voice to your niche!
5. Invite People to Guest Blog
Of course, you don’t have to do all the writing. You can invite others to write guest posts for you.
If you have someone guest post, they’re likely to link the post on their website. A link to their website means you can attract online traffic with new readers.
Plus, if they’re a trusted figure in the niche and guest posting on your blog, that means there’s a trust factor between that trusted figure and your brand.
Trust is a very good thing to have on your side.
Keep that trust by making sure the guest post is high-quality and original.
6. Guest Blog for Other Sites
On the flip side, you can guest blog, too.
It works in a similar way to someone guest blogging for you.
Securing a guest blog post on a reputable site is a good way to get your voice and your business name out there.
The end result of guest blogging for another site is to increase your online traffic and build your authority. Just like you would on your own blog.
And just like someone coming to guest post for you, make sure you produce high-quality, original, non-spammy content, too.
7. Incorporate Video into Your Content
Videos are hot. Cisco predicts that video traffic will be 82% of all consumer Internet traffic by 2020.
If you’re on social media, as you should be, you’ve probably noticed videos everywhere.
There’s a reason for that.
Videos can easily convey a message that words alone can’t always do. This is especially true when dealing with complex information.
Key communication tools like body language and tone end up missing. This leaves the content open to interpretation and it very well could the incorrect interpretation.
So, video adds further depth beyond just words and photos by filling in those communication gaps.
Videos can also hone in on pathos communication. Emotions are powerful and create powerful responses in people.
As such, you’ll want to focus on positive, entertaining content in your videos. Don’t info dump like your audience is at a lecture. You’ll want to grab and hold your audience’s attention.
8. Create Internal Links
Internal links are a great way to boost your SEO and keep your audience on your website longer.
It also benefits your audience because it makes their time at your website useful. One link can lead to another page on your site. It could be another product, service information, or something else your visitor may find useful.
Keep your eyes peeled for ways to place internal links on your website. Blogs are handy for this!
9. Interview Industry Thought Leaders in Your Niche
Interviewing thought leaders in your niche is a great way to drive online traffic to your website.
It’ll boost your credibility and trust, as a trusted source has taken the time to speak to you and answer your questions. You may be able to ask the burning questions for your audience, too.
There’s also the added bonus of the interviewee sharing the link to the interview on their site, driving traffic to you that way.
10. Target Long-Tail Keywords
Are you using long-tail keywords? You know, the keywords that account for a majority of web searches?
They’re pretty specific, so if someone is using them, they’re close to making a purchase. They have an idea of what they’re looking for.
You just need to make sure these long-tail keywords are reliable and suitable for you and your niche.
It won’t be the strongest driver in online traffic to your website but can be an invaluable tool if used correctly.
11. Host a Webinar
Hosting a webinar is another great way to show your authority in your niche.
A webinar allows your audience to actually see you, a real live person, sharing information with them. They are people that are seeking your knowledge and expertise on something.
Hosting a webinar is great because you can interact with your audience. You can speak to them, see their opinions live, and they can comment or message you in real time, too.
It’s a great way to answer questions, respond to comments, and more.
You could also consider using Facebook Live for an informal, interactive live-stream session with your audience to answer questions or comments.
12. Research the Competition
Of course, you need to research your competition. You should be so you know what you’re up against.
But really look at your competition.
What are they posting? What are people talking about? What is your competition missing? What can you provide?
Emulate these ideas on your own website and social media platforms. Fill in the gaps your competition has left if you can.
13. Find Partners in Your Industry
Consider building a working relationship with other businesses in your industry.
Sometimes, it’s good to have allies rather than opponents.
You might be able to forge a symbiotic relationship. Another business might focus more on one aspect on your niche while you focus on another.
Together, you two can build a bridge to support each other. This can mean traffic from their website coming to you and vice versa.
You could also be an affiliate with a little write up about what your business provides listed on someone else’s website.
Explore your partnership options!
Let’s Boost Your Online Traffic
Think of your online traffic as actual traffic. People can’t get to you if there are no roads to lead them to you.
Some of these suggestions you may already be using. But, how much are you investing in those methods, like advertising?
How much are you investing in social media? Are you using social media properly?
Generating traffic can be tough. That’s why we wrote this blog. That’s why we at Traffic Masters offer our services.
With us, we offer:
- Full page pop under advertising
- Superior geographical targeting
- Superior contextual targeting
- cPanel Access – pause/resume campaigns
- Competitive pricing
We’re here to help you with your traffic success!