If you’re on social media, as you should be, you’ve probably noticed videos everywhere.
There’s a reason for that.
Videos can easily convey a message that words alone can’t always do. This is especially true when dealing with complex information.
Key communication tools like body language and tone end up missing. This leaves the content open to interpretation and it very well could the incorrect interpretation.
So, video adds further depth beyond just words and photos by filling in those communication gaps.
Videos can also hone in on pathos communication. Emotions are powerful and create powerful responses in people.
As such, you’ll want to focus on positive, entertaining content in your videos. Don’t info dump like your audience is at a lecture. You’ll want to grab and hold your audience’s attention.
Create Internal Links
Internal links are a great way to boost your SEO and keep your audience on your website longer.
It also benefits your audience because it makes their time at your website useful. One link can lead to another page on your site. It could be another product, service information, or something else your visitor may find useful.
Keep your eyes peeled for ways to place internal links on your website. Blogs are handy for this!
Interview Industry Thought Leaders in Your Niche
Interviewing thought leaders in your niche is a great way to drive online traffic to your website.
It’ll boost your credibility and trust, as a trusted source has taken the time to speak to you and answer your questions. You may be able to ask the burning questions for your audience, too.
There’s also the added bonus of the interviewee sharing the link to the interview on their site, driving traffic to you that way.
Target Long-Tail Keywords
Are you using long-tail keywords? You know, the keywords that account for a majority of web searches?
They’re pretty specific, so if someone is using them, they’re close to making a purchase. They have an idea of what they’re looking for.
You just need to make sure these long-tail keywords are reliable and suitable for you and your niche.
It won’t be the strongest driver in online traffic to your website but can be an invaluable tool if used correctly.
Host a Webinar
Hosting a webinar is another great way to show your authority in your niche.
A webinar allows your audience to actually see you, a real live person, sharing information with them. They are people that are seeking your knowledge and expertise on something.
Hosting a webinar is great because you can interact with your audience. You can speak to them, see their opinions live, and they can comment or message you in real time, too.
It’s a great way to answer questions, respond to comments, and more.
You could also consider using Facebook Live for an informal, interactive live-stream session with your audience to answer questions or comments.
Research the Competition
Of course, you need to research your competition. You should be so you know what you’re up against.
But really look at your competition.
What are they posting? What are people talking about? What is your competition missing? What can you provide?
Emulate these ideas on your own website and social media platforms. Fill in the gaps your competition has left if you can.
Find Partners in Your Industry
Consider building a working relationship with other businesses in your industry.
Sometimes, it’s good to have allies rather than opponents.
You might be able to forge a symbiotic relationship. Another business might focus more on one aspect on your niche while you focus on another.
Together, you two can build a bridge to support each other. This can mean traffic from their website coming to you and vice versa.
You could also be an affiliate with a little write up about what your business provides listed on someone else’s website.
Explore your partnership options!
Let’s Boost Your Online Traffic
Think of your online traffic as actual traffic. People can’t get to you if there are no roads to lead them to you.
Some of these suggestions you may already be using. But, how much are you investing in those methods, like advertising?
How much are you investing in social media? Are you using social media properly?
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