There are almost 2 billion websites on the internet servicing just over 3 billion users across the globe. Taking those numbers at face value, you’re looking at 1.5 users per site.
With that kind of competition online, how can you make your website stand out?
In today’s digital age, marketing your website is every bit as important as creating excellent content. No matter how informative, funny, or shareable your content is, without a strong understanding of how to get it in front of people, it may go unseen.
Enter digital marketing.
When people think of digital marketing, they think of online marketing. That’s not a bad place to start with your definition, but there are two main problems with it you should know before starting your next campaign.
1) That definition is extremely general
2) Digital isn’t exclusive to the internet
Our aim with this post is to take your general understanding of digital marketing and turn you into a savant by showing you some of the different types of digital marketing you should be using right now depending on what makes sense for your business.
1) Email Marketing
If you have a website and don’t have any strategies in place to collect customer’s emails, you’re losing money.
Email marketing is one of the best types of digital marketing when it comes to generating conversations. The best part of email marketing is that the people on your email list “opt-in” meaning you already know they’re receptive to be communicated with.
Your goal with email marketing should be to send out emails on a regular basis that provide value first and markets to customers second.
2) Content Marketing
Content marketing is marketing your business via providing valuable information. When somebody searches for something on Google and they find your website, you’ve just generated a lead.
Once your lead has read through your content and is satisfied with your expertise. You can then tastefully give them a “call to action” inviting them to dig deeper into more of your material, provide you with their email address, or check out your products or services.
3) SEO (Search Engine Optimization)
When Google, Bing, Yahoo, etc. connect people with your website, they don’t do it by guessing. They do it by having an understanding of what the articles on your site are about and connecting them with consumers they feel are searching for that information.
So how do search engines understand what your website’s content is about?
In many cases, they look for “keywords” or “key phrases” that match what people are searching.
For instance, if 10,000 people are searching, “best fair-trade iPhone case” every month, Google will find websites who have that exact phrase incorporated naturally into their web content and push them to the top of results pages.
Understanding what users search for and phrasing your product pages and content to match them will push you up search engine results and generate more traffic.
4) Pay-Per-Click Advertising
Pay Per Click is a sort of “pay to play” version of SEO. With pay-per-click, even if your website is not optimized to appear at the top of search engine results pages, you can pay to appear at the top.
This usually works by setting a marketing budget with your search engine of choice and then paying out a portion of it every time a user clicks through to your website.
Most social media platforms also offer pay-per-click services.
5) Social Media Marketing
Facebook has over 2.2 billion active users alone. That number grows exponentially when you consider social media users across other popular platforms like Twitter, Instagram, and more.
Given social media’s user-base and the frequency in which people use their favorite platforms, if your business is present on Facebook, Twitter, etc. you can find new customers.
When marketing on social media, it’s important to do it in a natural way that’s a fit for the platform. So be sure to not blatantly market on social media and make sure all posts are in line with best practices to maximize conversions.
Worth mentioning on the heels of social media marketing is influencer marketing.
There are users on different social media platforms that have substantial followings and consequently, many advertisers strike deals with them to promote their products in organic ways.
This is worth looking into if your target audience follows a particular social media personality en-mass.
7) Affiliate Marketing
Affiliate marketing is great in that you can offer people links to your products or services, ask them to promote them, and if they generate a conversion for you share your profits.
The great part?
You only pay if you get a conversion which means that there’s no risk involved with this type of marketing.
8) Podcast Advertising
Almost half of the US population have listened to podcasts and they can provide excellent value to advertisers.
You can have your advertisement inserted in a podcast’s breaks like you would on radio or television. Another thing you can do is sponsor the whole show and have your product or service plugged at the start, in-between, and the end of a podcast.
If you feel your audience is more likely to be tuning into the radio on their daily commute than a podcast, get in touch with your local station and start advertising.
You can have hosts do live plugs of your product or have your commercials in the breaks.
One of the key advantages of radio is that you can target local markets. If your business has a local component, that can be huge!
Always worth mentioning, the top thing people think of when they think advertising – TV commercials.
While TV has come up against some stiff competition in the marketing arena, it can still help your business connect with customers.
Like radio, local television stations are also able to target local populations.
Start Using These Types of Digital Marketing Today!
There are a lot of types of digital marketing that encompass platforms on the internet and beyond.
Looking over each of these types of digital marketing to decide which methods fit your brand will help ensure that you get the most bang for your marketing buck!
If you want to start driving highly targeted traffic to your website today our crack team of traffic experts can help you out!